Skip to main content

Playing the gallery game



Last night, Wednesday the 21st March 2018, I went to a talk by Gallerist Mary Elliot from Twenty Twenty Gallery in Much Wenlock. She explained the pro’s and con’s of getting involved with a gallery. It was basic stuff that any artist knows already. Things I had tried, to no avail. During the course of the talk I came to the conclusion that the gallery system was not for me. I show a lot at RBSA of course, it’s close by and it’s a helpful community of artists. I apply for opens, they give you exposure and the hope of winning the big prizes leading to the fame and sales you really want. 


But being represented by a gallery is a different thing, the first downside is the travelling, each gallery that you get represented by needs to be at least 50 miles from the next one and she recommended that an artist with my sort of prices has 15 galleries. That would take you the length and breath of the country. I don’t like driving to Birmingham and back so the idea of driving up and down the country to possibly get rejected by a gallery and at best make a couple of hundred pounds seems a nightmare. 

My second problem with the gallery system is the pricing. In the talk she explained how much commission the gallery takes from your selling price and the need for prices to be consistent, I understand that but I do think the downside of this for the ability for the gallery to keep the prices high. Artists aren’t going to complain about this obviously, but I think the conspiracy to keep prices of art high and only affordable by the rich is a disservice to the working man and woman whose disposable income might get them a night out if they are lucky. I often get accused of not charging enough for my work and this isn’t due to concern for me. It’s because if you shatter the illusion that art is expensive you brake down a wall that they may not be able to build again. 
I’m not saying that all artists overprice their work, some artists do genuinely take a long time to make their work. The problem might be that there is no recognised hourly wage for an artist so some will charge £2 an hour and others will charge £1000.

Another point that was made is the ever growing online sales, apparently now the internet accounts for more sales than those made in shops over the counter in the UK. Web sales are the future. In 10 years time we might be doing everything with our phone, and money might only be digital. Given that can an artist be just as successful purely pursuing online sales as they can being in a gallery? 


When I woke up this morning having decided not to pursue galleries anymore and not to look down on myself for not having one I felt a weight had been lifted from my shoulders. I am free to have my whole career online and the only traveling I have to do is to the post office.

Comments

Popular posts from this blog

Sky Arts Portrait artist of the year 2019 Reject letter.

Dear Artist

Thank you for your application to Portrait Artist of the Year 2019.
We have received even more applications this year. The judges have now examined every single submission, and have been more impressed than ever with the standard of the artwork. As always, their job whittling these down to a shortlist of just 72 artists to take part in 8 heats has not been an easy one, but on this occasion we regret to inform you that your application has not been successful. 
Due to increasing popularity with the public it has been necessary this year to ticket the heats at the Wallace Collection in London and all the sessions are now fully booked. If you are not attending the heats we sincerely hope you will tune in to watch the new series when it transmits on Sky Arts in January 2019, and also be inspired to enter again next year.

Don’t forget the deadline for Landscape Artist of the Year 2018 is 11th May, so there is still time to submit your application!
We hugely appreciate the time and…

How to be feminine in an AI Universe

Artificial intelligence will come to sentient thought just as gender role models disintegrate. How will robots understand the feminine aspect when they are born into a world transgressing stereo typical male and female roles? The feminine aspect is nurturing and giving, it has Empathy, Affinity, Compassion. What will happen to these qualities? Will we live in a utopia where everyone nurtures the Male and Female aspects? Or will we live in a dystopia where the feminine is outlawed because it does not promote profit and power? 
This exhibition will explore these issues and more. This body of work does not have a venue yet. If you would be interested in showing it please get in touch.
Jain pumpkin_mckay@yahoo.com

My Redbubble shop

As an artist Redbubble is a great place to see your artworks transformed in to products, I particularly like the clothing. Seeing a painting transformed into a dress is really exciting. I might start just wearing clothes that I have designed.



My digital designs look really good as dresses.
Please have a look, if you are an artist I recommend you think about adding your own designs. 
Click HERE to view my designs.